Subject

The strategy, application and implementation of information Systems and New Technologies in marketing, e-Marketing, Online Marketing.

Contents

Overview of marketing information systems (MAIS), users and the sources of marketing information. MAIS and processes. Marketing research. Systems reporting, decision-support, expert systems, marketing models, what – if analysis. Database Marketing and Customer Relationship Management (CRM).The use of Geographic Information Systems in marketing (GIS), marketing applications of GIS. Electronic identification and data collection systems (bar codes, EPOS, smart cards). Marketing and Multimedia. Marketing and Internet (online marketing). E-marketing Plan / The Internet Marketing Plan , online promotion / advertising, viral marketing. Web site promotion and web site evaluation: marketing aspects, tracking systems and log files analyzing, management systems of customers and collaborators. Knowledge Management marketing. Case studies.