Subject

The strategy, applications and implementation of Electronic Commerce (EC) and Electronic Business (EB), Technology, business, and market perspectives.

Contents

Introduction to e-business and e-commerce. The E-commerce environment. Electronic Business Models (e.g. storefront models, e-shop, e-auctions, portals, dynamic pricing models,affiliate marketing, viral marketing, ), changing business on the Internet, steps to create and implement EC strategy, Electronic services, mobile-commerce. The e-commerce environment, factors governing Internet adoption, the e-commerce marketplace.E-business infrastructure. E-business strategy. Virtual organizations/enterprises. Overview of E-commerce technologies. Security and legal issues. Web Site Design and evaluation. E- health, e- learning, e-banking, e-tourism and other e-business applications in different business sectors. Case studies. Social media and networks.