???? ???????????, ??????? ??????????. ??? ?? ?????? ???? ?????, 2020, ???????? Rosili, ISBN978-618-5131-60-9.
?????? ????? ??? ??????? ????? ?? ???????? ???? ????????????? ??? ?????, ??????????????, ??????? ??? ???????? ???????????? ??? ????????????? ????????? ?????????? ?? ????? ?? ??????? ??????????, ??? ?????????? ??? ??? ?????? ?? ???? ???????? ?? ???????????????? ??? ?????????? ?????????? ???????????? ??? ??????????, ???????? ??? ???????? ??? ??.
???? ??????? ???? ?? ????????? ???????? ??? ??? ????????? ??? ??? ???????? ??????????? ?????????, ???????? ??? ????????, ??????????????? ?? ????????? ?????????.
??????????, ?? ?????? ???? ??????????? ?? ????????????, ?????????, ???????? ??? ???????? ?? ????????? ?????? ??? ?????????? ??? ?????????? ?????????? ??.
?????? ??? ?? ????? ?????? ??? ?????? ?????:
- ????????????????? ?? ???? ??????? ????????? 4.0 (??????????, ????????, ?????????)
- ????????? ??? ??????????? ????????? ??? ??? ??????- CX strategy - ???????????? ?????? ???? ??? ?????? - Customer Journey Map (???????? ??? ?????? ??????? /personas ????? ?????????, ????????? ????????)
- ?????????? ?????????? ??? ?????????? ?? Online & Mobile shopping & ??? ?????????? ??????????? ???? ??? ?? ????????? ???? (??? ?? ????????? ??? ?????????? ??? ?? ??????? ??? ???????? online & mobile & social media)
- ??????? ??? ??? ????????? & ???????? ??? ???????????? ??? ????????? (?????????? ???????????/ ?????????, content marketing ??? ???????? ????????????, U? Web Design & Development). ?????????? ??????? ??????
- ????????? ??? ??????????????? ??? ??????? ?????????? SEO/ SEM ??? ?????????? ???????? ???????? ??? ????????????? ??????? (?????????? ??????????????? ??? ?? ?????? ??????????, ??????? ?????? ???????? ??? ???????? ???????? ????, ????????, ??????????, ??????? ??????????). ?????????? ??????? ??????
- ????????? ????????? ?? ??????? ?????????? paid search results keyword advertising. ?????????? ????????? ?????????? ??? ??????? ?? ??????? ?????????? (search advertising, paid search, PPC ??????? ???????????, Google AdWords - ?????? ?????????)
- ?????????? ???????? Retargeting - Remarketing
- ?????????? ?? ???????? ?????? ????? & ???????? ???????? ???????? ?? ???????????? ????????? (??????????? ???????? (text ads), ??????????? ??? ???????? ??????????? - Pop-ups & Interstitial Ads, ??????????? ????????- Banners / Display ads, Flash ads & Rich media ????????? 3D Visualization, ??????????? ?? ????? ?????? Advertorials, Native advertising, ???????? online sponsorships, ??????????? ??????? - Affiliate MKT, ??????? ??????? - Viral MKT)
- ?????? ???????? ???????????? ???????????? - Email MKT & Video(?????? ??????????? ????????? e-mail & video ?????????, ???????? email marketing & Video, ??????? ???????????????????, ???????????? , ?????????)
- ????????? ??? ???????? ?????????? ??? ?????????? ????? (?? ??????????? ??? ?????????? ????? - social media landscape, ????????? ?????????? ?????, ?2C & B2B ?????????? ?????????, ??????????????? ??? ???????????? ?????? ??? ?????????? ?????????? ?????, ?????? ????, ??????? ??????????????????? ?????????? ?????, ?????????? ????????? ??? ????????? ???? - ???????? KPIs- ????????, ????????? ?????????? ???? ??????????)
- ?????? ??? ??????? ????????? & Mobile marketing/advertising/ apps (??????? ??? ???????????, Mobile SEO ??? PPC, Mobile Applications -Apps, ??? ?????? ?? ???????? ?????? ??? ??? ????????, ?????????? ???? ?????????, ??????? ??? App store, Social Media Networks & Mobile, ?????? Mobile ??????????, ?????????? ?????????????? - Augmented Reality, Location-based Services, Proximity marketing,QR codes and NFC, beacons, Mobile Analytics, ?????????)
- ??????????? ??? ???????? ?????????? ?????????? (???????? & ??????? ???????????? ???????? ??? ??, ????????????????, ???????, ????????? ?? ????????, WoM, ????????? & ???????? ???????? ???????? Google analytics, ??????? ??????? ????? ????????? big data analytics)
- ????????? ????????? ?????? ??? ?? ??? ?????????? ????????? ????????? (AI driven MKT chatbots, Programmatic marketing / advertising, ???????????????/Neuromarketing - eye tracking, ??????? ?????????????? ??????????- Sharing Economy Model, ??????? ????????????? - Crowdsourcing/ Crowdfunding Model, ??????? ??????????????? Gamification Model, I?????????? ????????? ????? Price comparison sites, ????????? ????????? IoT Internet of Things)
- ??????? ??????? ?? GDPR & ?????????? ??? ?? (? ??????????? ??? ?????? ?? ???????????? ? ??????? ?? ????????? ??? ????????, ????? ??? ? ????????????, ?????? ? ????????? ?? ????????? ? ??????? ??? ????????????? ?? ??? ????? ??? GDPR).

??????????? ???? ??????? ??????????? 6, ??????? 15344, ????????: 210 6615050. ???????????? ??????????? 5, ?????? ?????? 10679 (????? ????????????), ????????: 210 3387288 Email:
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