Subject

Marketing Strategy and elements of the marketing-mix. Marketing Plan.

Contents

The fundamental approaches of marketing (marketing defined, the marketing concept).  Marketing management, marketing research, marketing strategy, marketing plan, marketing mix and marketing applications. The Marketing management process. Determining target market, segmentation, and positioning. Consumer behavior. Marketing mix: Product, pricing, promotion, and distribution strategy. Creating the marketing plan. Marketing models, Customer Relationship Management CRM, E-marketing, Internet marketing. Case-studies.