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??? & ??????????
?????? "??????? ??????????. ??? ?? ?????? ???? ?????", 2020

001???? ???????????, ??????? ??????????. ??? ?? ?????? ???? ?????, 2020, ???????? Rosili, ISBN978-618-5131-60-9.

?????? ????? ??? ??????? ????? ?? ???????? ???? ????????????? ??? ?????, ??????????????, ??????? ??? ???????? ???????????? ??? ????????????? ????????? ?????????? ?? ????? ?? ??????? ??????????, ??? ?????????? ??? ??? ?????? ?? ???? ???????? ?? ???????????????? ??? ?????????? ?????????? ???????????? ??? ??????????, ???????? ??? ???????? ??? ??.

???? ??????? ???? ?? ????????? ???????? ??? ??? ????????? ??? ??? ???????? ??????????? ?????????, ???????? ??? ????????, ??????????????? ?? ????????? ?????????.

??????????, ?? ?????? ???? ??????????? ?? ????????????, ?????????, ???????? ??? ???????? ?? ????????? ?????? ??? ?????????? ??? ?????????? ?????????? ??.

?????? ??? ?? ????? ?????? ??? ?????? ?????:

  1. ????????????????? ?? ???? ??????? ????????? 4.0 (??????????, ????????, ?????????)
  2. ????????? ??? ??????????? ????????? ??? ??? ??????- CX strategy - ???????????? ?????? ???? ??? ?????? - Customer Journey Map (???????? ??? ?????? ??????? /personas ????? ?????????, ????????? ????????)
  3. ?????????? ?????????? ??? ?????????? ?? Online & Mobile shopping & ??? ?????????? ??????????? ???? ??? ?? ????????? ???? (??? ?? ????????? ??? ?????????? ??? ?? ??????? ??? ???????? online & mobile & social media)
  4. ??????? ??? ??? ????????? & ???????? ??? ???????????? ??? ????????? (?????????? ???????????/ ?????????, content marketing ??? ???????? ????????????, U? Web Design & Development). ?????????? ??????? ??????
  5. ????????? ??? ??????????????? ??? ??????? ?????????? SEO/ SEM ??? ?????????? ???????? ???????? ??? ????????????? ??????? (?????????? ??????????????? ??? ?? ?????? ??????????, ??????? ?????? ???????? ??? ???????? ???????? ????, ????????, ??????????, ??????? ??????????). ?????????? ??????? ?????? 
  6. ????????? ????????? ?? ??????? ?????????? paid search results keyword advertising. ?????????? ????????? ?????????? ??? ??????? ?? ??????? ?????????? (search advertising, paid search, PPC ??????? ???????????, Google AdWords - ?????? ?????????)
  7. ?????????? ???????? Retargeting - Remarketing
  8. ?????????? ?? ???????? ?????? ????? & ???????? ???????? ???????? ?? ???????????? ????????? (??????????? ???????? (text ads), ??????????? ??? ???????? ??????????? - Pop-ups & Interstitial Ads, ??????????? ????????- Banners / Display ads, Flash ads & Rich media ????????? 3D Visualization, ??????????? ?? ????? ?????? Advertorials, Native advertising, ???????? online sponsorships, ??????????? ??????? - Affiliate MKT, ??????? ??????? - Viral MKT)
  9. ?????? ???????? ???????????? ???????????? - Email MKT & Video(?????? ??????????? ????????? e-mail & video ?????????, ???????? email marketing & Video, ??????? ???????????????????, ???????????? , ?????????)
  10. ????????? ??? ???????? ?????????? ??? ?????????? ????? (?? ??????????? ??? ?????????? ????? - social media landscape, ????????? ?????????? ?????, ?2C & B2B ?????????? ?????????, ??????????????? ??? ???????????? ?????? ??? ?????????? ?????????? ?????, ?????? ????, ??????? ??????????????????? ?????????? ?????, ?????????? ????????? ??? ????????? ???? - ???????? KPIs- ????????, ????????? ?????????? ???? ??????????)
  11. ?????? ??? ??????? ????????? & Mobile marketing/advertising/ apps (??????? ??? ???????????, Mobile SEO ??? PPC, Mobile Applications -Apps, ??? ?????? ?? ???????? ?????? ??? ??? ????????, ?????????? ???? ?????????, ??????? ??? App store, Social Media Networks & Mobile, ?????? Mobile ??????????, ?????????? ?????????????? - Augmented Reality, Location-based Services, Proximity marketing,QR codes and NFC, beacons, Mobile Analytics, ?????????)
  12. ??????????? ??? ???????? ?????????? ?????????? (???????? & ??????? ???????????? ???????? ??? ??, ????????????????, ???????, ????????? ?? ????????, WoM, ????????? & ???????? ???????? ???????? Google analytics, ??????? ??????? ????? ????????? big data analytics)
  13. ????????? ????????? ?????? ??? ?? ??? ?????????? ????????? ????????? (AI driven MKT chatbots, Programmatic marketing / advertising, ???????????????/Neuromarketing - eye tracking, ??????? ?????????????? ??????????- Sharing Economy Model, ??????? ????????????? - Crowdsourcing/ Crowdfunding Model, ??????? ??????????????? Gamification Model, I?????????? ????????? ????? Price comparison sites, ????????? ????????? IoT Internet of Things)
  14. ??????? ??????? ?? GDPR & ?????????? ??? ?? (? ??????????? ??? ?????? ?? ???????????? ? ??????? ?? ????????? ??? ????????, ????? ??? ? ????????????, ?????? ? ????????? ?? ????????? ? ??????? ??? ????????????? ?? ??? ????? ??? GDPR).
Chapter01
 
?? link ??? ?? ?????? ??????? ?????????, ??? ?? ?????? ???? ????? ???? ??????

https://service.eudoxus.gr/search/#a/id:86053196/0

 

 

???????????
???? ??????? ??????????? 6, ??????? 15344, ????????: 210 6615050.
???????????? ??????????? 5, ?????? ?????? 10679 (????? ????????????),
????????: 210 3387288
Email: Αυτή η διεύθυνση ηλεκτρονικού ταχυδρομείου προστατεύεται από κακόβουλη χρήση. Χρειάζεται να ενεργοποιήσετε την Javascript για να τη δείτε.

https://www.rosili.gr/el/psifiako-marketing


 
???????? ???

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???????????? ???????? ????????: ??????????? ??????? ????????? ????????? ???????? ? ??????????? ?????? ? ????????? ??????

??? ???????????? ??????????? ???????????? ?? ??????:

http://trikala-imathias.blogspot.com/2012/03/blog-post_25.html

 


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